SEO Tips and Tricks for Small Businesses – What to Know
In a digitally-driven era, the use of Search Engine Optimisation (SEO) is important for any given company, be it a small, medium, or large sized business. For small businesses, in particular, SEO is said to be instrumental to their overall success.
In most cases, small businesses have limited time, resources, and manpower to pursue SEO strategies. But there will always be ways to maximise the use of SEO. This is to ensure that you don’t waste money, but grow your google rankings and result in an increase of website traffic.
5 SEO Tips and Tricks for Small Businesses
In the next section, we’ll tackle some important SEO tips and tricks that will help your small business. We hope this will boost your SEO campaign and make a difference in the success of your business.
Focusing on Technical SEO
The first thing that you need to focus on is the use of technical SEO. Technical SEO involves the process of optimising the structure of your site pages. This is done to ensure that search engine crawlers can read your pages effectively. Here’s how it works: search engine “spiders” will visit your website and check if the pages load fast, if the links work well, and the sites are secure, then your site will be given a better position in the search engines.
Focusing on Local SEO
The next thing to focus on is local SEO. This means that you can boost your SEO by taking locality into consideration. It is said that nearly one-third of all mobile searches are location-based queries. For instance, an online user will most likely look for a prospective restaurant near him/her. If you own a restaurant and you optimise your local SEO, your website will appear as a possible selection in the area. What do you need to do then? Set up a Google My Business Profile. This will help your site find its place in the locality and online.
Researching on Relevant Keywords
Another important aspect of SEO is optimising for relevant keywords. Most likely, your prospective customers will write certain words or phrases in the search engine when they’re looking for information. If you know what your ideal customers usually search for, you should use these words or phrases as keywords. The good thing is there are keyword research tools that you can use to check what words and phrases are relevant to your business. When you’re able to effectively integrate these effective keywords into your site, chances are your site will be recognised by the likes of Google as a business that should appear at the top of the results page.
Optimising On-page SEO
The next thing to consider is optimising your on-page SEO. How do you go about doing this? First, you optimise your titles and headlines for your click-through rate. Second, to use proper header tags, making your site digestible and clear for your readers. Finally, you clean up your meta tags, which are essential descriptions of your content. These three steps are the most effective ways to optimise your on-page SEO.
Streamlining Content Marketing
Content marketing is essential. The best way to proceed is to make it more streamlined. How do you do this? One, you use the same templates for all your articles or landing pages for a more structured site. Two, you produce and use videos on your website, that attract plenty of viewers. Third, you have to promote your site on your social media accounts and other online platforms. In this day and age, you shouldn’t rely solely on organic search. Make sure your website is integrated with other digital platforms, because this will make a big difference.
If you’re looking for affordable Search Engine Optimisation (SEO) in the UK, get in touch with us today for a free consultation!