Social Media Management 101 – How to Excel on Multiple Platforms
Social media is how people connect with each other nowadays. This is evident, given the amount of time people spend on those platforms on a daily basis. The fact that so many people spend hours on social media apps every day means that brands are provided with the opportunity to attack markets that weren’t available before the age of the internet.
Every modern company has been trying to sneak their way into people’s lives via the internet. Some have been so successful that they are known for their social media presence, arguably more than their products.
These days, it’s essential that you have an account on all the major platforms and keep the engagement up on all of them. This is easier said than done, seeing as it is a daunting and tiring task.
If you’re looking to make this process more straightforward and less demanding, here are five tips you should keep in mind:
1. Use Your Goals as a Guideline
The first thing you need to do is to think about the goal for your social media campaign and use that as your guideline. Whenever you’re looking to take an action, look back on these goals and think about whether it will help to advance or work against it.
2. Use Social Media Management Software
There is no shortage of social media management tools on the market that can help to streamline your posting schedule and make content management easier. One thing that you can do is schedule content to be posted in advance so that you don’t have to manually do it, which can save you a considerable amount of time for the weeks to come. Since you have to worry about more than one social media account, this will allow you to multitask with ease.
3. Pay Attention to the Market Trend
When a new trend comes to light in the market, you need to make sure that you know what your brand can do to make the most of the opportunity. It’s advisable to have a market research specialist who can help to plan your future content strategy and stay on top of your posting schedule. This will give you the best opportunity to stay ahead of the curve and to guarantee your success on these platforms.
4. Interact with the Fans
It’s crucial that you keep track of what people are saying about your posts and your brand so that you can alter your strategy accordingly. What’s more is that staying in touch with your followers will make your brand feel more relatable and approachable. This makes it more likely that people will remember your name.
5. Run Analyses for Each Platform
Lastly, it’s of the utmost importance that you check the analytics such as conversions, engagement, and ROI. These metrics will help you to see exactly where you stand and what you need to do to take your marketing efforts to the next level. This will allow your social media efforts to be more sustainable and scalable in the future.
Social Media Example – Wendy’s
Wendy’s, for example, is one of the first brands that took advantage of social media platforms, changing the digital marketing game forever. They created a persona for their Twitter account, using it to target other fast food joints with their tweets and engage in funny interactions that people look forward to seeing every day.
If you’re looking for a digital agency to help you with your social media campaign, Zesty Digital Marketing is your best option. Get in touch with us today to see how we can help.