They say that time is golden, and it rings true now that we are in a period where people can only spare six seconds of their attention before losing interest on what your brand is marketing. It’s especially challenging for businesses; that’s why it’s important to have the discipline to ignore the noise, focus on the platforms that suit your needs and be consistent. What can you do to keep yourself from falling? It’s as easy as ABC – abstain, build, and concentrate. That’s why we created these social media tips to help boost your online presence.
Social media has become an integral part of our daily lives, both personally and professionally. The optimisation of your social media presence may sound simple, but many factors make social media marketing time-consuming. Content creation, engagement, reputation management, research, and analysis – how do you balance all this and drive growth for your business? We’ve got you covered with these social media tips:
Choose the Right Platform
Social media came to popularity since Facebook launched back in 2012, and it has grown exponentially since. Thousands of networks are dedicated to various niches, so it’s essential to understand your business and know which platforms would best suit your brand’s target audience. For example, Facebook has over 2 billion active users, making it ideal for businesses who want to generate leads and build relationships. Twitter, on the other hand, is an excellent avenue for you to reach out to a demographic of under 50-years-old. It’s ideal for fast-paced viewers who want a quick fix on news, announcements, promotions, and other trending topics that are related to your business. Meanwhile, LinkedIn is great for B2B and B2C businesses who want to establish trust, authority, and engage the audience along the way.
Build Your Content Creation Plan Around Your Audience
Understanding your audience is arguably the pillar of any marketing strategy, and it’s especially vital when it comes to navigating social media engagement. Knowing the interests and pain points of your demographic will help determine what type of content to share, and nailing it right will help your business gain a wider reach. No matter the audience, however, your content should be created with full regard on its quality and relevance. Videos, images, and other stimulating visual content are popular among all audiences, so be sure to find smart ways to make use of this advantage.
Actively Engage with Your Audience
No matter how well-planned and visually attractive your posts are, it wouldn’t matter if you post it and leave it. The term social media already implies that it is all about establishing connections, and the only way to bridge the gap is to gain the trust of your audience so that they can put a personality behind the brand. On top of sharing relevant information, other ways you can keep your audience engaged is by commenting on posts, participating in conversations, posing and answering questions, addressing complaints and criticisms, and showing appreciation for your customers.
Use a Scheduling Tool
Now that you’ve got your content planned out, you’ll want to organize your ideas and finally share it with all your followers. However, space out the content evenly that you wish to post, and also the time you schedule the posts may affect how high your engagement will be. Knowing which time is best for you to post is a strategy that would determine the reach of your post.
According to Sprout Social’s studies, its engagement rates consistently peak during the midday on weekdays. “The most engagements are sent on Facebook during regular lunch breaks on Wednesday and Thursday. Additionally, weekends tend to be poorer times for engagement–especially on Saturday. People are out and about, so don’t expect much engagement when your audience is the busiest.”
Follow the Three R’s of Digital Waste Management – Recycle, Reshare, and Retweet
While there’s pressure to produce original content every day, that doesn’t mean you have to sacrifice quality for quantity. Recycle may have a ring of negativity to it, but it makes perfect sense. Recycle doesn’t have to mean an old patchwork of timeworn ideas, but a repurposed article that’s given a chance to circle the net so that it can attract as many readers as possible.
When you write a valuable, thorough blog post, most of the information included is still relevant to this day, waiting to be retweeted yet again for more people to consume. Most people see only a fraction of what you share, so don’t be afraid to hit the three R’s of digital waste management – recycle, reshare, and retweet content.
If you find these social media tips useful and are still looking for a social media management agency in the UK, get in touch with us today! We have considerable experience in growing the presence of local businesses online.