Are you struggling to generate traffic to your eCommerce website? About 70% of all online experiences begin on search engines. You can use eCommerce search engine optimisation (SEO) to help your store appear in front of new customers.
Not sure how to start using eCommerce SEO to boost your brand’s online visibility? Here are seven tips that can help.
With these tips, you can boost your organic rankings, generate website traffic, and increase sales. Discover how to boost your ROI with SEO. Get started with these eCommerce SEO tips today.
1. Gather Audience and Keyword Research
Google will display your website content based on the consumer’s online search. If your content doesn’t align with their search intent, it won’t appear. You’ll struggle to improve your organic rankings as a result.
Before using the rest of these eCommerce SEO tips, make sure to gather audience and keyword research. Your trsearch will inform the rest of your SEO marketing strategy.
Otherwise, you could unintentionally make assumptions about what your customers are looking for online.
First, define who your customers are based on demo- and psychographic research. If you’re targeting a broad audience, create buyer personas. For example, you might group consumers based on:
- Marital status
- Pain points
- Online behaviours
- Shopping behaviours
A mother of three kids likely has different interests than a male college student of age 18.
Once you’ve created personas, gather keyword research. Check Google Trends, Keyword Planner, Ahrefs, and SEMRush. If you have eCommerce advertising campaigns on Google or Facebook Ads, check the previous search terms consumers used to find your ads.
Choose long-tail keywords, which can help you better understand the user’s search intent.
You can use your keyword and audience research to create personalised content. Personalisation will show consumers you understand their needs, interests, and pain points. You could have an easier time connecting with your customers.
Forging strong connections with your customers can help brand trust grow. They might decide to shop from your store as a result.
In fact, about 80% of consumers are more likely to make a purchase if brands offer personalised experiences. About 98% of marketers note personalisation advances customer relationships. Nearly 70% of these marketers say the impact is strong or extremely strong.
About 50% of consumers will spend more if brands provide personally relevant content. Your marketing ROI could rise by eight times with a 10% lift in sales.
Create personalised content to help more people fall in love with your brand.
2. Optimise Your Pages
Once you’ve gathered your keyword research, begin auditing your website. Review every page on your site and optimise it for a target keyword.
The target keyword should appear in the:
- Page title
- An H1 header
- Opening and closing paragraphs
- Body text
- Image file name
- Image alt text
- SEO title
- SEO meta description
Take care when writing your SEO titles and descriptions. Both will appear on Google’s search engine result pages (SERPs). Consumers will read the title and description before deciding if they want to click on the link to read your content.
If your title and description aren’t relevant and compelling, your clickthrough rate won’t improve. Improving your clickthrough rate can boost your rankings.
Improving your rankings can help you generate brand awareness, traffic, and sales.
3. Improve the User Experience
As you audit your website, make sure to improve the user experience (UX) as well.
Run your website through Google’s PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. The Core Web Vitals are user-centric ranking factors to ensure you’re offering a positive experience.
If people enjoy your site, they’ll linger and click around. Then, your dwell times and bounce rate will improve.
If people leave, your bounce rate will increase, causing your rankings to rise.
A high bounce rate and low UX can hurt your eCommerce Google Ads as well.
Consider working with an experienced eCommerce agency to make improvements across your site. Otherwise, make sure there aren’t any broken links. Improve the navigation to encourage people to explore as well.
- Reduce image file sizes
- Add lazy loading
- Use Schema markup
Make sure your site is fast, mobile-optimised, and user-friendly! Keep your site secure with an SSL certificate as well (you should see “HTTPS” in front of your domain name).
4. Create Quality Content
That’s right; content is still king. Creating quality blog content can help your eCommerce site appear for relevant searches. Then, you can generate more traffic and leads.
Use your keyword research to create personalised content for your audience.
Experiment with different formats, including articles, videos, polls, quizzes, and infographics.
5. Generate Backlinks
Backlinks are one of Google’s top ranking factors. The more backlinks you gain, the more organic traffic you can generate through Google. You can start generating backlinks by guest blogging on other websites.
Otherwise, make sure you’re creating quality content other sites will want to organically link to.
6. Share Your Posts
If people aren’t finding your content, you could struggle to generate traffic. As you use guide eCommerce SEO, develop a content distribution strategy, too.
For example, you can share your content on social media, then add a link to direct followers to your blog. Social media isn’t a direct ranking factor. However, it can help you boost traffic, which can benefit your rankings.
Don’t forget to send an email newsletter to your subscribers and previous customers, too!
7. Track Trends and Data
Tracking the latest SEO marketing trends can help you improve your rankings.
For example, video content is gaining popularity. Featured snippets can help you appear at the top of SERPs. You can also start ranking for voice searches.
Review the data from your efforts, too. Determine which blog posts help you gain the most traffic before adjusting your strategy accordingly.
Boost Your Business: Use These eCommerce SEO Tips Today
A strong eCommerce SEO strategy can help you generate more sales. Then, you can set your eCommerce business up for lasting success. Give your business a boost with these eCommerce SEO tips today.
You don’t have to develop your strategy alone, though. Our eCommerce agency can help!
Contact us to learn more.