Since the company’s inception, CP12 Energy has been dedicated to making Gas Safety Checks a more pleasant experience for landlords, with one of the most efficient CP12 process available. Keeping up with their landlords properties Gas Safety was no problem. However, keeping up with marketing the company and continually attracting new landlords to meet the growth goals was difficult to develop and maintain.
Blogging became the key component of their marketing strategy. As part of Zesty Marketing’s SEO service the weekly articles allowed them to rank for more keywords across the web. As SEO can take a few months to start to see results, we included Facebook Ads and Google Ads in the strategy to generate leads quickly. This resulted in social media driving the most traffic to the website in the last 6 months.