This is a private dental practice, in the most expensive, competitive square mile of dental services in the country. If you were to look at the high-value real estate areas in the UK, this practice is right in the middle of one of the most expensive. You can imagine the competition!
This dentist offered a wide range of services, but wanted more Invisalign enquiries. They had run Google Ads with multiple agencies for a while, but thought they could get better results.
In the first 3 months of running Google Ads with a Dental Smart Campaign, this dentist was already able to see substantial performance improvements. Now the problem was that the results were solid, the results were consistent, but after the initial improvements there was one significant change that could make a significant improvement to the results… the landing page.
This dentist is brand proud. They had an agency build them a fancy and expensive website and they were very proud of it. In their view, there was no problem with their conversion rate, and the campaign couldn’t possibly be improved by sending traffic to a landing page other than their beautiful website. Problem is, a website is great for SEO and as a brochure for referrals, but they often aren’t designed to convert paid traffic.