Brides Of Bury
From Startup to 12.7X ROI in 30 Days
Before
Prior to opening their shop we were approached by Brides of Bury to help give them an online presence. When we started working with them they had no website and limited activity on their social media channels.
After
In just 30 days, this Bridal Shop 12.7X’d their marketing investment as a result of using Zesty Marketing’s highly targeted system.
35,085
People Reached
584
Clicks
12.7X (1265.8%)
ROI
“Zesty were instrumental in the launch of our shop. We had zero online presence before they came to help our team get the right message out
and quickly build a following. In the first month we already had people visit our store who found us on social media. They’re efficient, responsive, and experts in their field. I highly recommend!””
Head Of Retail
Brides Of Bury
The Process
This Bridal Shop used Zesty Marketing’s lead generation system. As you can see the posts and ads were tailored to their business as we adopted their tone of voice and brand. These include awareness, traffic, and sales posts.
After building a great looking easy to navigate website and optimising their social profiles we started implementing and testing targeted ads. We geo-fenced the advertising to only reach people who lived within close proximity to the shop and we used behavioural targeting to reach women with an interest in weddings who had recently been engaged.
This resulted in us reaching over 35k people in 30 days, costing just £0.33 per person.
Conclusion
As a startup business with zero online presence Brides of Bury did not rank at all in Google. Within the first 30 days we had helped them get 3 keywords to appear in Google searches with one already on the first page!
10 months later and we have improved their keyword positions by 656 places with all but one of their chosen keywords on page 1 of Google and ranking in 1st place on Bing.