More people than ever are shopping online. Are you taking advantage of this with a new eCommerce business?

Running an eCommerce business seems easy on the surface. Sure, you don’t have to handle the trials and tribulations of running a brick-and-mortar store and dealing with customers in person, but you still have hurdles to jump over.

Ecommerce advertising is key, but not many people know how to do it right! We’re here to talk about a few common eCommerce advertising mistakes that business owners make. Read on to learn more.

Not Understanding Your Target Audience

One of the most important things that you need to keep in mind when you’re creating an eCommerce advertising strategy is your target audience. Who are you trying to reach with your advertising and products?

Too many new business owners think that their target audience should be “everyone,” especially if they have a product that is non-gendered and somewhat ageless. While you may want to market to everyone, your marketing strategy (or at least aspects of it) should target individual groups if you want it to be effective.

Casting a wide net, in this case, isn’t going to work for you.

Try to figure out where your target audience spends their online time. Are they more likely to be on social media (more on that later), or browsing the web with search queries? How much time do they tend to spend on individual websites? What are their buying habits?

You need to think like the consumers that you’re targeting.

Inadequate Product Descriptions

Your website is a large part of your digital marketing strategy, and the way that you formulate your product or service descriptions will matter when it comes to whether or not people will purchase them.

You want to write with Ecommerce SEO in mind, but you don’t want to make the descriptions look like keyword jumbles. You’ll often see companies fitting as many keywords as possible into product descriptions, and while this may seem like a good idea at first, it’s a bad tactic and it may harm your website in the long run.

Make sure that your descriptions are clear and that they provide all necessary information. When someone is shopping online, they only have photos, descriptions, and reviews to base their purchases on. Make it count!

Poor or Confusing Sight Navigation

Again, your website is a part of your marketing strategy. You want it to make the user experience (in other words, the experience of your potential customers) as easy and seamless as possible.

Have you ever been on a website that was impossible to navigate? Drop-down menus didn’t work, links didn’t lead anywhere, and there were obnoxious pop-ups that were difficult to click out of. Did you stay on that site?

Of course not! You had no way of finding what you were looking for, and it was far easier to find the same product or service elsewhere.

With this in mind, put yourself in the shoes of your potential customers when you’re looking at your website.

Bonus tip: make sure that the site isn’t just user-friendly on a computer. An estimated 2 billion people almost exclusively browse the internet from their phones. You need to have a website that’s optimized for mobile use and navigation if you want to reach those people!

Relying on Your Products

Many business owners feel overconfident when it comes to their products or services. Yes, you know that you’re offering the best of the best, but the people browsing your site don’t. You have to use marketing to win them over.

Products don’t sell themselves, so you have to be diligent and intentional with your marketing tactics.

Neglecting Social Media

You need to include a strong social media strategy (both paid and organic) if you want to succeed in the competitive world of eCommerce.

This goes back to knowing your audience. What websites do your potential customers spend their time on? Younger customers may be on apps like Instagram and TikTok while older ones may still be on Facebook.

By using a combination of eCommerce Facebook ads, content creation, and interaction with followers, you’ll be able to expand your reach and find new potential customers with ease.

Not Keeping Track of Growth (or Lack Thereof)

Did you start your advertising strategy with actionable goals in mind? Have you been tracking your growth (or lack thereof) to see if you’re making progress? If not, you’re making a huge mistake.

Some people think that seeing a lot of revenue or followers means that they’re automatically hitting the goals that they set out for themselves. While any growth is positive, it’s important that you’re keeping track of your marketing timeline and achievements to see if they’re matching up with your goals.

If you’re behind schedule, you’ll be able to catch that and make changes before you set yourself back further. If you’re not tracking, you may continue making the same mistakes that are holding you back.

Not Hiring Professionals

At the end of the day, you’re not a marketing professional. That’s okay! You’re a business owner and you’re still doing valuable work.

It’s in your best interest to hire a professional eCommerce agency that focuses on advertising and marketing. They’ll be able to assess your goals, determine your needs, and set a plan in motion that will kickstart the growth of your business.

Building a brand is tough. Let someone else take care of it so you can focus on your products and services.

Avoid These Ecommerce Advertising Mistakes

These eCommerce advertising mistakes could ruin your business if you’re not careful! A strong marketing strategy will help you reach more potential customers, which means that you’ll end up with more leads and more profits.

Even small mistakes can set you back!

Are you looking for advertising help for your eCommerce business? We want to talk to you! Contact us so we can start working together today.

Published On: March 14th, 2022 / Categories: Content Marketing /

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