When businesses make investments, they expect to see prompt tangible returns. Things like pay-per-click advertising or a sale can offer a relatively rapid return on investment. When it comes to SEO, however, the ROI is not as easily seen. This, along with the fact that it is a long-term effort is why some businesses don’t see the need to invest. For some, it seems a lot of hard work for an intangible ROI.
Although SEO requires patience and consistency, it pays off massively in the long run. You would be wise to invest in it and be intentional about your search engine rankings. Wondering why? Here are some ways that SEO can help your business succeed:
1. It helps you rank on the SERPs
We’re living in the digital age and your business needs an online presence and website traffic to succeed. SEO helps you rank on search engines—the higher the ranking is, the higher your visibility is to potential customers. You attract potential customers who go to your website while searching for a specific product, service, or information they need. When you provide them with what they need—such as valuable content—they will return for more and become paying customers, thereby increasing your revenue.
Your website needs to be as responsive as possible. Speed matters to visitors. If your website loads slowly, it increases your bounce rate because visitors leave your site to look for another option that will serve them more quickly. Fortunately, developers who create websites with SEO in mind can make sure that your site loads quickly, which increases visitors’ dwell time considerably.
2. It helps to attract potential customers
SEO-friendly web design will attract potential customers—those who will pay for your products and services and share about your brand. Integrating the right design features, widgets, style elements, imagery, and text will help you to attract the right audience. Designing your website in a way that caters to your customers’ needs requires extensive market research. It is not easily available in many website templates in which you can use to build a page quickly. Thus, working with a skilled SEO-conscious developer is ideal.
3. It provides a seamless customer experience
SEO-friendly web design helps you create and maintain a website that will offer users a seamless experience. In such a website, the navigation works properly, all the pages are in harmony, there is a central theme, and the most important information is easily searchable. A poorly designed website with confusing navigation and inconsistent design elements can easily drive visitors away. You only have two seconds to retain the attention to make them stay on your site, so be strategic about it. SEO-friendly web design will ensure that visitors are guided to the call-to-action buttons, which can increase your conversion rates.
Having an optimized website is a necessity for businesses these days, especially if you want to grow and stay relevant in this digital age. SEO web design can help you make the most out of your website, giving your visitors a seamless experience, attracting traffic and potential customers to your site, and converting them into paying customers.
If you’re looking for a digital marketing agency to help you grow online, get in touch with us today to see how we can help! We have extensive experience ranking small businesses through SEO.