Social media has become a powerful tool to reach out to customers and potential clients to grow a business. Facebook, being the largest social media platform, is unsurprisingly leading the rest in marketing. About 67 per cent of marketers say that Facebook is the most integral part of their marketing strategies. Everyone seems to be on Facebook, including your ideal customers.
However, Facebook’s algorithm has changed over time, and many brands find it hard to gain a huge organic reach. Here are some tips on how you can increase the organic reach of your Facebook posts:
1. Go live on Facebook
Facebook Live has proven to be an effective tool in attracting high engagement, which is equivalent to organic reach. Users spend thrice the amount of time in consuming Facebook Live content compared to any other regular video content. Also, Facebook prioritises Facebook Live on its newsfeed, which means you can reach a broader audience.
Think about an exciting topic that will be relevant to your target audience. Tease your followers about the upcoming live video by creating an event post about the event. Create an outline of what you are going to talk about, so you don’t miss essential things when you’re already live.
2. Upload engaging video content
Many Facebook users like watching videos on their newsfeed and native video content have become a preference. Videos can fetch high organic reach compared to other content, such as photos and status updates. Think about a good topic for your video content that will stand out in the crowd and attract your target audience. You only have three to five seconds to get your people’s attention, so you have to think about it carefully. Most people watch Facebook videos without a sound, which is why the caption is essential.
3. Learn from your competitors
Aside from monitoring how your content performs, it is useful to check how your competitors are doing. Study what’s working for them and learn about others in your niche. This gives you an edge to create content that resonates to your target audience and level up your marketing strategies.
4. Avoid engagement bait content
Engagement bait content forces your audience to share, like, or comment on your posts. This strategy does not create value for your target audience, and you will only end up leaving a bad impression on them. Instead, focus on creating natural conversations by posting relevant posts that your audience will like. When your content is something that your audience can relate to, they will comment, like, and share it naturally. That will boost your organic reach, not to mention that it will add value for your target clients and will help elevate your brand.
Facebook is still growing in popularity, and your business should not be missing out on the opportunity to leverage it for growth. Create useful content such as a Facebook Live discussion, native videos, and engaging contents.