Content marketing success is built on a number of factors and the most important of these elements is the title. It is the bait that you use to lure people and if you can get the title right, that’s half the job done. In fact, getting a catchy title can warrant 80% of your content’s success. If the headline can compel people to make a connection, even your content won’t be able to do much.

When building a content marketing strategy, it’s important that you come up with the right tools to make catchy headlines and titles. It is one of the best ways to increase engagement on your content. Since a title is the first thing that the reader sees, it has to have all the elements that appeal to a regular audience. If audience doesn’t like the title, it can be the deciding factor about their decision to stay on the page and read more of the content. But if they find the title appealing, they will not only click on the content, but it will also compel them to read longer and sometimes audiences have been known to share the content without reading if it has a catchy title.

According to David Ogilvy, on an average, 5 times as many people read the headline as read the body copy. So what do you need to come up with a catchy title? Businesses have different criteria for their content and so there isn’t a single model that can fit all their needs. So when you’re building a content marketing strategy make sure you identify the guidelines that best follow your business model.

Simplicity is the best Policy

Unless you’re writing for a niche market, your content should be simple. As long as people are able to comprehend the message behind the content, your content marketing strategy will be considered a success. Eye catching titles for articles get the point across to your audience instantly. They are simple yet effective enough for the masses to understand. If you are targeting a specific market you can try and make the title intriguing, but only if you are positive they will get it. That’s why when you want to connect with the masses it’s important to keep a low profile and go for a simple option. As long as they are to the point and get the message across, eye catching titles for articles will be the best resource for lead generation.

Benefits as the Focal Point

Most people try and impress audiences with the features of a product or service. But if you want to avail the best of content marketing strategy you need to go in for the jugular. When you make benefits the focal point of your content, it is definitely going to entice people. People need to know how reading the content can benefit them. It can either increase their knowledge about a product or service, or provide them general information on a subject. If they can read the benefit of the content in the title, they’ll get curious enough to read it.

So in order to include the benefit in the title, you need to know what your audience is looking for. Provide them the one benefit that they won’t be able to resist and you would have built an effective content marketing strategy.

Include Questions

Internet is the best source of information and that’s what people turn to in order to quench their thirst for knowledge. With everybody looking for answers on the internet, you should consider this an important factor when building a content marketing strategy. Eye catching titles for articles are often the ones that include a common question your target audience would be looking for.

If you can combine the question element with announcing of the news, you’d be able to harness both of these factors and use them to your advantage. You don’t always have to include a clear question in the title. Just imply it and your audiences’ need to know more will compel them to click.

Demand Action

People don’t always like being told what to do but when they know following the command will provide them with some value, they’ll want to know how. So be direct and demand action from their side. This will make them ask why, which will further compel them to know more. You can also technique with a cautionary tale.
The word STOP! Accompanying anything is definitely going to get the attention of people. So use this as an important tool when building a content marketing strategy. You can just search for some words that demand action and make them a part of your content marketing strategy.

Numbers take the Lead

5 easy steps to earn money not only appeals to a need that your audience has but it also informs them that they can fulfil it with just 5 steps. Adding numbers in eye catching titles for articles can further make them impactful and are an effective way to catch the reader’s eye. It also brings about some creativity in the content.

The same is the case with special characters and symbols. Use them effectively in to make eye catching titles for articles. They will make the content stand out and help you in lead generation. So if you want to differentiate your content from a bland group of words then make sure you make full use of numbers and symbols.

So are you ready to come up with eye catching titles for articles? Follow the tips today and utilise these tips when building a content marketing strategy!