If you are planning to work with a social media management agency, then it is important that you choose one that you believe will listen to you and help you grow your brand. The last thing you want is to partner with a company that does not really know what they are doing. Not only will it waste both your time and money, but it will also hurt your company’s reputation as well. To help you find a good social media agency to work with, here are some of the most important things that you need to do:
Identify What You Want and Need
The first thing you need to think about is your wants and needs. If you want to hire an agency to manage your Facebook ads, then you want to be looking for someone who has a Facebook Ads service. Lots of social media agencies just boost your posts which is not as cost effective and doesn’t generate as many conversions as a properly structured Facebook Ads campaign.
If you are seeking an agency to take care of organic social media management, then you need to make sure that they produce great looking content. Do a little bit of research and look at their social media accounts and their clients social media, this will give you a good idea of how professional and capable they are.
Do you want to grow your following? A lot of social media management agencies offer follower building as an add on. This is an effective way to grow your social media accounts following. However, the proof is in their own social media accounts. Look at their Instagram following and compare to other social media agencies.
Beware of Purchased Likes and Followers
You may not know this, but a large number of social media agencies actually buy engagement and likes to make themselves appear more legitimate. This alone tells a lot about the company, as it means that they don’t know any other ways to build their audience, and you are most likely not going to benefit from them.
All social media platforms have tracking in place and penalise you if they see a sharp increase in your following activity, likes and engagement rather than organically growing your activity. A good social media agency will have bespoke strategies tailored to your business where they target relevant hashtags and your competitors followers to grow your accounts.
You should look for a social media agency with more than 1,000 followers to make sure that they know how to actually grow their followers and would do the same for you.
Find a Social Media Manager That Matches Your Brand’s Style
It is very important that your social media agency fits well with your brand’s style. For example, if your brand is known for being modern, sleek, and laid-back, then your social media management agency should be able to represent these characteristics as well. Choose a social media agency that is passionate about social media, and is willing to learn about your business to advise on the best social media strategy for you. Also, look for someone who stays on top of the latest trends by posting regular content in their blog, and also has a deep understanding of how social media can work into your digital marketing plan as a whole.