Did you know that 70% of small businesses don’t have an SEO strategy? When it comes to SEO, it may be one of the most important things to grow your business. However, you may not even know what it is or how to use it! And it can take a lot of time to learn. If that’s the case, it’s better to hire an SEO agency or lead generation agency to do it for you rather than not do it at all! But why local SEO: Why does it matter?

Keep reading to find out more about local SEO and why it truly does matter!

What Is SEO?

Before we go into what local SEO is, let’s first cover what SEO is.

SEO stands for search engine optimization. The more optimised your site is, the more Google or other search engines will rank it higher on the search pages. This is what helps people find your business.

What Is Local SEO?

Now that you know what SEO in general is, what is local SEO?

Local SEO is the same thing as normal search engine optimization, but it is just taken a step further.

If your site is optimised for local SEO, then anyone who searches for a business like yours plus the location that you are in will be more likely to find you.

For instance, you would want to optimise for your local area by using keywords like this if you were in London:

• Chiropractor in London
• Best chiropractor in London
• London chiropractors

This way, you are telling the search engines where you are with the location.

Google My Business is a great way to get started with local SEO because it displays your business name, location, number, hours, and any recent posts you may have.

Local SEO: Why Does It Matter?

Now that you know what local SEO (and SEO in general) is, why does it matter?

Let’s dive in.

Generate Brand Awareness

Let’s go back to the London example.

If people who are searching for your business do not realize that you even exist, the odds are that you are not getting any customers or online traffic. They can’t search for you, and therefore, they are going to buy from you or use your services.

If you use local SEO, you will get your brand name out there more quickly. By using local SEO strategies, more people will find your local business because of keywords and other SEO strategies that you can try out. And the higher you rank on search engines, the more people will become aware of who you are as a business.

Not only will you generate brand awareness and recognition of what your brand is, but you will also begin to generate more leads.

Increase Web Traffic

The reason you will start to generate more leads is mostly that more people are stumbling upon your site. When they do this, they are most likely going to click on it to see what you have to offer.

With more people clicking on your site, it is more likely that you will generate more sales or gain more clients.

When this begins to happen, search engines start to realize that your website is begging to be more popular. When that happens, you will start to rank even higher on search engines for people to find through certain keywords.

To make sure that you are keeping up with the local SEO, you have to ensure that your keywords include the area or location that your business is in.

Then, you can generate more leads and sales with ease.

Build Brand Loyalty

As you begin to rank higher on search engines, more and more people will begin to trust your business.

Think about it. Do you scroll to page 10 of the search engine pages to find a business to click on? Probably not.

More likely, you are going to click on a business on the first page because you feel that they are more credible (as does Google or whatever search engine you are using).

As your business makes it to the first page, more people will begin to see your business as a leader in the industry.

Grow Your Business

As you learn to use local SEO, you will slowly start to grow your business. As more people find your website and your services, you will have more customers and clients on a daily basis.

When that happens, you will most likely start generating more sales as a business, bringing in more revenue. When you do that, you are able to scale your business further to continue growing it!

And that growth can stem from solely learning how to use local SEO and SEO to your advantage as a business.

Hire an SEO Agency for Your SEO Needs

Local SEO: Why does it matter?

SEO is so important because it is truly one of the main reasons why your brand will gain attention on search engines. Without it, you’ll be lost on page 55 of Google forever.

But it doesn’t have to be that way!

Since dealing with SEO and getting the hang of it can take quite some time, you may want to consider hiring an SEO agency for your needs to grow your business quicker. At Zesty Marketing, we can help you with your local SEO needs.

Contact us today to get started with your SEO strategy!