Project Description

Barron Project

Highlights

New Website Development

100’s Of High Quality Photographs

Branding And Design

Introduction

The Barron family has had over 4 generations of involvement in horses. Tommy (T.E.) Barron bred Aldaniti, the winner of the 1981 Grand National, David Barron has been a licensed trainer for over 50 years, and Nicola is currently assistant trainer and stepping into David’s footsteps. The Barron name is well recognised in horse racing but as the industry starts to embrace online they approached us looking for us to develop an online presence and build a website.

Problem

Barron had no online presence prior to contacting Zesty Marketing Agency. They wanted us to build a website to keep owners updated, followers informed and advertise horses to potential clients. They wanted us to create a prestige brand that highlighted their family values. It is their aim to provide customers and their family and friends with a superior experience that they value, from the purchase of the horse, through to training and the track. In line with this, they wanted a website that offered their customers a wonderful experience, full of imagery that showed off their facilities and horses. Barron wanted to be able to update elements of the website themselves so it was important to create an easy to use backend. It was essential that we developed a site that met all these different requirements but was also modern and worked well across all different devices.

The Solution

Our team wanted Barron’s prestige, family values and world class facilities to shine through in our design, and we relied on custom icons and beautiful photography to carry the message. Starting with the wireframes, we proposed a photographically-driven site to highlight these requirements, and collaboratively focused on how we wanted the user to experience the site. We derived a white, gold and grey colour scheme, found a suitable typography and created a logo incorporating a thoroughbred racehorse that encapsulated the brand.

Barron wanted to be able to change elements of their website without our support, so to empower our clients with flexibility and configurability we delivered a site that is as easy-to-use behind the scenes as it is for the end user. The belief that WordPress cannot control your major site went up in flames long ago. We incorporated our Zesty drag and drop page builder with easy to edit containers to ensure each page is SEO optimised and is compatible across devices.

The end result; a new website, beautiful branding and imagery, and a very happy client.

Project Details

DATE

2018

CLIENT

Barron Racing And Training

PROJECT TYPE

Branding, Website Development, Photography

“Zesty Marketing Agency are a professional and friendly marketing agency. Alex and his team really took time to understand our business and what we wanted to achieve, delivering our creative vision and meeting our needs perfectly. We are very happy with our new website and their photos. They provided a really positive experience… I would be more than happy to recommend them”

DR NICOLA BARRON • BARRON RACING AND TRAINING

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