Project Description

Brickwork Direct Project

Highlights

184% Increase In Web Traffic

22 Place Rise In Google Search Results

216k Reach From Organic And Paid Campaigns

Introduction

Our relationship with North East based brickwork contractor, Brickwork Direct has helped them reinvigorate their brand and gain major exposure and reach in a relatively short time. We started working together in the summer of 2018 on numerous projects including a complete rebrand, website rebuild and outbound marketing campaign. We now work with them on an ongoing basis to advise and deliver marketing services to improve their performance.

Problem

Brickwork Direct became a limited company back in 2003 and over the years they have grown to a team with more than 100 years of bricklaying experience across sectors, including Education, Health, Social Housing, Private Housing, Bespoke Residential Developments, Retail and Commercial. In recent years, they have started to offer new services to private homeowners, but many customers still see them as a commercial brand. The brand was outdated and although it was recognised within the construction industry, it did not appeal to the public. Moving into new markets is notoriously difficult, especially when the service is not well known. Brickwork Direct needed to drive traffic to their new website to educate their customers, by focussing on targeted keywords we increased web traffic to brickworkdirect.co.uk with SEO, PPC and social media.

The Result

Working with Brickwork Direct has been a pleasure.

In less than 4 months, we had rebranded the business, built a new lead generating website and have driven more traffic to the website than they ever had. The organic and paid campaigns reached 216k in just 4 months and increased visitors by 184%. The social media campaign reached 70k people increasing page likes by 35% and driving x6 the traffic to the website from an already engaged social audience.

Our relationship continues to develop, as we consult on their next marketing campaign and new business development as well as deliver regular marketing support.

Project Details

DATE

2018

CLIENT

Brickwork Direct

PROJECT TYPE

Branding, Website Development, Marketing

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