SEO is an abbreviation of Search Engine Optimisation.

You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.

In short, a website which hasn’t had any SEO done on it isn’t reaching anywhere near its full potential.

Websites can be found by plenty of different means. By using pay per click (PPC), you can attract people to your site by buying up ad space above or below the organic results, however, it will cost you a fee every time your advert is followed.

You can promote your site on social media, but it is something which needs to be used frequently to see any steady traffic and conversions are typically very low.

Other websites can point visitors in your direction by using links, whether they via be something as simple as a business directory listing or from a news story. Again though, it’s an unreliable source of customers (although backlinks are a vital part of SEO overall).

SEO is about understanding user intent, and if done well, can consistently put your website in front of people who are searching for exactly what your company is offering.

This could for any number of reasons, but an SEO (people who practice SEO are called SEOs, incidentally) should be able to diagnose the problem and take steps to remedy it fairly quickly.

In our experience, the three main issues we see with sites which rank poorly are:

•   a lack of quality and/or unique content on the pages
•   poorly optimised title tags
•   a sparse backlink profile

Google is reputed to have around 200 factors it uses to rank a page, but has never actually revealed them. The knowledge that SEO community has picked up down the years is largely down to experimental trial and error or large scale studies.

To complicate matters further, Google makes small tweaks to its search algorithms pretty much every day, although they do usually give plenty of warning when a major change is on the horizon.

There really isn’t a one size fits all approach here.

While certain aspects of a website’s make-up can be tweaked in a few minutes, it’s best to look at SEO as an investment in your website rather than a quick fix. Clearly, a one page website won’t need as much work as one with dozens or even hundreds of pages.

Initially, we will discuss what you want to achieve with your site and set realistic short and medium term goals. We never promise that you’ll rank #1 or reach the first page for a particular set of keywords for the simple reason that there are no guarantees in SEO and it’d be reckless of us to suggest otherwise.

We’d typically suggest 3 months of work to begin with, and although we work on a flexible month-to-month basis with all of our SEO clients, the vast majority stay on for much longer and it can be 6 months until you see significant results.

We have a small, dedicated SEO team who work hard to improve the ranking for your chosen keywords and drive targeted traffic to your website as quickly as possible.

With a small dedicated team and our focus on offering unbeatable value to our clients our prices are extremely competitive.

A list of our packages is above, but our most popular choice is our 10 keywords SEO package from just £495 a month.

It’s perfect for smaller businesses who are looking to increase their online visibility, and tackles all the core optimisation issues which most websites face.

By having SEO done on your site, you’re already one step ahead of your competitors who haven’t done