Smart Campaigns

Smart Campaigns

Smart Campaigns

Smart Campaigns by Zesty was developed so that we can provide a proven service that includes every aspect necessary for Google Ads success. We only provide this solution to specific industries. These represent industries in which we are experienced, knowledgeable and have proven success and data.

Our Approach

Our Smart Campaigns provide our clients with the most effective paid media strategy. We use advanced data analysis from hundreds of accounts in your niche to remove wasted ad spend and optimise the campaign from day one. Our team build a landing page with your company branding and create retargeting adverts to maximise performance. Our approach increases the output of our clients campaigns – sometimes up to 100%!

All of our Google Ads team are Google certified and have multiple years experience managing Google Ad campaigns. Between them our team have managed over £12m of Google ad spend. Combine this with a technology stack, including click fraud protection, our clients reduce wasted ad spend and increase clicks or conversions.

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How We Work

An industry specific PPC solution delivered by our team of Google certified ad experts, leading technology, and large amounts of industry specific data.

Landing Page Design

Our landing pages are proven to generate more enquiries than sending traffic to your website. Our designs have been tested with over 300,000 clicks in the last year alone and often make an immediate improvement to existing campaigns. We work with you to incorporate your brand, USP’s, and any offers to create a high converting sales page for your ads.

Aggregated Data

The main reason we are so successful with our Smart Campaign clients is aggregated data. It is very difficult to optimise an account spending £1k a month. Our team have analysed hundreds of accounts in each of our smart campaign industries to identify what works. With this knowledge, we can remove the elements that do not work from your campaign and stop you wasting your ad budget.

Ad Campaign Optimisation

Our certified PPC professionals regularly delve into your account data to make manual adjustments to improve account performance. The testing never stops as our machine learning technology continuously searches for ways to get better campaign results. Our relentless testing saves time and your money with intelligent bid and budget management 24/7.

Retargeting

Often people do not fill in the contact form on their first visit to the website, so we use retargeting to show people adverts and encourage them to return to your website for a second chance at them sending an enquiry. Retargeting also improves all other marketing activity as it will pick up anybody who has visited your website and reengage them with your adverts.

Our Smart Industries

We only provide our Smart Campaigns to specific industries. These industries are defined in the list below and apply to one business location. If you have multiple business locations that would be considered two Smart Campaigns.

You may also wish to sell into two industries. For example a dental practice may want a campaign for Invisalign and Dental Implants. This would also be considered two Smart Campaigns. A discount on the second campaign may be applicable, please call us to find out more.

Auto Services – Body Shop
Auto Services – Repair General/Mechanic
Chiropractor – General
Chiropractor – Pain Area
Dental – Cosmetic Dentistry
Dental – Dental Implants
Dental – Dentures
Dental – General Dentistry
Dental – Invisalign
Dental – Orthodontist
Electrical – General Electrician
Electrical – Need Specific
Electrical – Rewiring
Funeral Services – Cremation
Funeral Services – General
Landscaping – General
Landscaping – Hardscaping
Legal – Bankruptcy – General
Legal – Bankruptcy – Specific Types
Legal – Estate Planning – General
Legal – Estate Planning – Probate
Legal – Family – Child Custody
Legal – Family – Divorce
Legal – Family – General

Legal – Immigration Lawyer – General
Legal – Personal Injury – General
Legal – Personal Injury – Vehicle Accident
Moving & Storage – Movers
Moving & Storage – Storage Solutions
Paving – Commercial
Paving – Driveways
Paving – General
Pest Control – General
Pest Control – Indoor Bugs
Physical Therapy – General
Physical Therapy – Pain Area
Plumbing – Service Plumber
Plumbing – Boiler
Professional Services – Accounting/CPA
Remodeling – Bathroom
Remodeling – Countertops
Remodeling – Kitchen
Remodeling – Window Replacement
Roofing – Commercial
Roofing – General
Solar panels – General
Weight Loss – General
Weight Loss – Medical

£1.3m+

Aggregated Data

We use over £100k of aggregated ad spend to build campaigns that are optimised from day one.

£12m+

Ad Spend Managed

Our team of Google certified experts have managed over £12m of ad spend between them.

1000’s

Ad Accounts Audited

Our team have audited 1000’s of business accounts. We know what works for your business and industry.

Google dominate internet search with over 94% of people using a Google product to search.

Real Results –
Learn How We Help Our Clients

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