Are you struggling to make sales on Facebook despite the fact that you’ve been spending money on countless ads?
Consider this: one out of every five advertisements that people buy are Facebook ads. What this means is that the platform is saturated with advertisements, and this is why developing rock-solid Facebook ad strategies is more important than ever.
Read on and we’ll tell you what to do in order to design a wildly successful Facebook ad strategy.
Get To Know the Platform Before Running Ads
If you’re new to the Facebook ads platform, take a few moments to get to know the platform. This way you will have no problem swiftly navigating through it once you’re ready to start making ads.
The platform’s reporting features are an aspect of the platform that you should get familiar with. Facebook gets very specific about what kinds of things you can track. Their reports provide information to help you track your reach and how much you’re spending, just to mention a few things.
Get Clear on Your Target Audience for Facebook Ad Strategies
Facebook ads have a great feature that allows you to focus your advertising on specific people who are most likely interested in what you’re selling.
If you want to take advantage of this feature, the best thing you can do before creating Facebook ads is to know, as clearly as you possibly can, who you’re trying to reach.
Are you trying to sell to people who are in your local community? Are they millennials and teenagers, or are they older adults? What are their specific interests?
Know Your Call to Action
An effective Facebook ad campaign has one clear goal. Are you trying to spread the word about your brand, or are you trying to sell something?
Make sure that you have one strong call to action, regardless of what your purpose is. Ads that don’t have a call to action might get viewers’ attention, but they won’t know what their next step is for engaging with your business.
One simple option for creating a call to action is to invite viewers to call or contact your business. You could also include a link for people to sign up to your email list or to purchase your product or service.
Stay on Point With Your Messaging
Even though you might want to say as much as you can in the ads you pay for, keep in mind that this can distract viewers from connecting with the message you want to share.
What are a customer’s benefits for using your product or service? In what ways will they be better off? These are things that you’ll want to explain in your ads.
Another thing to look at is how your individual Facebook ads work together to create a larger story that readers will engage with over time. It sometimes takes time for readers of your stories to become loyal customers. By creating a series of ads that work together to tell a larger story about your brand, you’re more likely to attract customers.
Don’t Underestimate the Power of Organic Activity
If you are stuck on the question of how to advertise on Facebook, it might be helpful to organically target your customers. In fact, most businesses have a hybrid social media strategy that leverages the potential to organically target customers through things like content and community-building.
Organic targeting is a great tool for encouraging people to develop unique and meaningful relationships with your brand.
Getting active within Facebook groups is a good way to get started with this. Search for groups that have a relationship with your product or service, and keep an eye out for posts that are related to what you are offering. When it feels right, introduce yourself and let people know what you’re selling.
Combine Copy With Visuals
Many businesses are missing out on sales because they don’t make use of visuals in their advertising.
If you want to grab your reader’s attention, make sure to select images that compliment the message you’re trying to share in the copy.
If you don’t know where to find the right images, consider buying a subscription to stock photography sites like Shutterstock and Unsplash. With millions of photos to choose from, you shouldn’t have an issue with finding the perfect photos to accompany your Facebook ad campaign.
If you want to make your images stand out, even more, consider using design tools such as Canva to edit images to reflect your company’s branding.
Create and Make Use of conversion Funnels
One of the most important tips for advertising on Facebook is to make use of conversion funnels. Not everybody who sees your ad will be ready to buy, but that doesn’t mean that they’re not interested. This is why it is important to set up sales funnels in order to turn viewers of your ads into paying customers.
The goal of your first funnel should be to simply attract customers. Once people get to know your product or service you should shift your focus to converting people into buyers.
Effective Facebook Advertising Is Within Your Reach
Facebook is the world’s most popular social media platform and it’s becoming more popular by the day. If you’re not happy with how your Facebook ad strategies are performing, then it’s time that you try new techniques to start making more sales.
Remember to start by knowing exactly who your ideal client is. And when you develop ad campaigns, be clear with your messaging and focus on developing conversion funnels.
If you have any further questions about how to create Facebook ad strategies that convert to sales, please don’t hesitate to contact us. We’re here to help you build a successful business.