Over 50% of all website traffic begins with an online search. Meanwhile, 75% of people don’t look beyond the first search engine results page (SERP). If your eCommerce business doesn’t rank at the top, people won’t find you online. With search engine optimisation (SEO), you can improve your rankings. Higher rankings can help you generate more website traffic. Then, you can use eCommerce SEO to boost sales!

With a strong SEO digital marketing strategy, you can set your eCommerce business up for lasting success.

Not sure how to get started? We have you covered! Give your search engine optimisation strategy the boost it needs with these tips today.

1. Understand Your Customers

Before rushing to develop content for your eCommerce SEO strategy, take a moment to gather research. The research you gather will ensure you make informed decisions. Otherwise, you might make assumptions about your customers.

Consider who your customers are based on demographics and psychographics. For example, you might consider their:

  • Age
  • Gender
  • Location
  • Marital status
  • Household income
  • Buying behaviours
  • Pain points
  • Career
  • Language
  • Interests
  • Hobbies
  • Language

Perhaps your eCommerce business sells shoes. You can create groups for men, women, girls, and boys.

If you’re targeting a broad group, break your customers into smaller buyer personas. For example, you might focus on busy businesswomen who are looking for heels. Perhaps you’re more focused on leisurewear for busy moms.

Then, you can create content with each distinct buyer persona in mind.

Search Intent

Once you understand who your customers are, you can look into their search intent.

Their search intent indicates what they expect to find during a search. Understanding their intent will better inform your SEO strategy.

For example, someone who searches “shoes” might need a shoe repair company or shoe designer. Someone who searches for “flowers” might need wedding bouquets or want to know the meaning behind different blossoms.

Take the time to gather keyword research. You can use tools like SEMRush, Keyword Planner, or Google Trends to get started. Look for long-tail keywords.

Long-tail keywords are made up of four or more words. These keywords are more precise. For example, you’ll get more relevant searches for “women’s high heels” versus “shoes.”

Focusing on the user’s search intent with relevant keywords will help you attract high-quality website traffic.

2. Update Your Website’s UX

As part of your search engine optimisation strategy, it’s also important to update your website. A slow, outdated website can cause your rankings to drop. Remember, lower rankings will make it more difficult for people to find your eCommerce business.

Instead, create a website that offers a positive user experience (UX). A positive UX indicates your site is easy to use and navigate. The easier your site is to use, the more likely people will shop.

An updated website can benefit your entire digital marketing strategy.

About 38% of shoppers will stop interacting with a website that’s badly designed. Another 38.5% will even judge your business based on your site’s appearance. Meanwhile, 40% will leave if your site is slow.

When updating your website, make sure to consider Google’s Core Web Vitals. Following the Core Web Vitals will ensure you’re offering a positive user experience.

Make sure your site is mobile-friendly, too. Google looks at the mobile version of your site before determining your SERP rankings.

3. Create Engaging Content

Once your website is up-to-date, take a look at your keyword research. Choose a keyword and create compelling, helpful content. Make sure your content appeals to the user’s search intent and responds to their needs.

For example, you might create a blog post that answers their questions about your products.

You can also create eBooks, infographics, polls, quizzes, and video content.

End your post with a strong call-to-action encouraging readers to explore your shop.

4. Start Optimising

Once you start creating fresh content for your website, you can optimise it based on your keyword research. Remember to choose a distinct keyword for each post. Don’t choose a keyword after writing content.

Otherwise, you might awkwardly stuff the keyword into the piece.

Add secondary keywords and synonyms throughout the post instead.

You can add your focus keyword to the:

  • URL
  • Page title
  • Opening and closing paragraphs
  • Image alt text
  • Meta description
  • Body text

If you need help, consider working with an experienced eCommerce SEO agency.

5. Begin Link-Building

Link-building can help boost your SERP rankings even further.

Make sure your content includes internal and external links. Internal links will send readers to other pages on your site. For example, you can send them to specific product pages to encourage sales.

External links will send them to other websites. You can send them to research, studies, or analytics.

Backlinks are one of the most important types of links. These links send readers from one website to your content. You can start guest blogging or working with an SEO specialist to build high-quality backlinks.

6. Share Your Content

Share your content online to ensure it’s easy for readers to find. For example, you can send out an email newsletter to your subscribers. You can also share your content on forums or social media.

As you start generating traffic to your website, Google will take notice. It might decide to boost your rankings. With higher rankings, your eCommerce business will reach even more shoppers than ever before.

7. Work With Pros

Developing a strong search engine optimisation strategy can take time and expertise. Instead of trying to develop a strategy alone, consider working with a team. An experienced SEO specialist can help you get started.

They’ll have the tools, resources, and expertise you need to rank ahead of competing businesses.

They can even develop your SEO strategy as part of your overall digital marketing plans.

Stronger SEO: 7 Effective Tips for Successful eCommerce SEO

Set your business up for success this year! Give these seven simple eCommerce SEO tips to get started. With these tips, you can achieve higher SERP rankings in no time.

Higher rankings will help you generate more website traffic, leading to more sales than ever before!

Eager to get started? We’re here to help.

Contact our team today to discover how we can increase your web traffic and encourage business growth!

Published On: January 14th, 2022 / Categories: SEO /

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