Did you know that about 70% of small businesses do not have an SEO strategy in place?

Whether that is because they do not know how to implement SEO tips or just don’t know what it is, or whether it is because they’ve heard the wrong tips and tricks given to them, this is a real problem.

SEO is extremely important when it comes to your business. By following this SEO guide, you will know what you should be doing when it comes to your business’ website. Keep reading to learn more about SEO myths so that you can uncover the truth!

Keyword Targeting Isn’t a Real Thing

If you ever heard that keyword targeting isn’t a real thing or no longer works, you’re hearing it from someone who doesn’t know what they are talking about.

Keyword targeting is one of the most important factors for any SEO strategy that you have. Think about it. If you can type keywords into Google and it pulls up articles and sites with that keyword, then it clearly still matters.

However, before you pick just any keyword, you do want to make sure that it is ranking high but without too much volume! Be sure to do your research before dropping in any random keyword.

If you are not sure about what types of keywords to use, an SEO agency can help!

Longer Content Has More Value On Your Site

Some people believe that having longer content means that your site will be more valuable to Google. This isn’t true.

Even if you have more content, that doesn’t mean that Google will favour it either. The trick is to ensure that you are developing content that is geared toward a specific audience – not just anyone.

By increasing targeted content, you will improve the overall user experience when they land on your site. Google will also start to rank your content higher on their pages as the content is niched down and easily targeted toward a specific audience.

Meta Tags Don’t Matter

For starters, you may not even know what a meta tag is. But before we tell you, the most important thing you can take away from this section is that meta tags do matter! They are extremely important.

The meta tag never seems important because it is the description that people will see on Google below the page title and your website name. However, if you don’t spend time on this, Google will pull from the text of your article or page (which may not have keywords).

Spending time ensuring that each page on your site has a meta tag description may increase the probability that Google pulls it for a search ranking. Not only that, but they make the search more attractive to people. If people see your site and then random words that don’t describe the article, they may not click.

PPC Can Improve Organic Results

While paid search and keyword advertising are great ways to increase exposure for your business to reach your target audience, the organic results will not display with the ad. This means they are displayed separately and thus, PPC will not affect your organic results.

While you may have a trickle-down effect with lead generation from PPC advertising, it doesn’t mean that your organic search rankings will improve.

Social Media Has Nothing to Do With Search Results

While social media and the Internet are two separate platforms, one can help the other.

For instance, you can post a photo on Instagram and use a link to lead people back to your own website. This in turn is creating more traffic on your site. Not only that, but Google also uses social media to determine where your site itself should be ranked.

The important thing to keep in mind is that you have to be consistent on both social media and your own website to see the traffic rankings increase. By using SEO on your site and improving your social media marketing strategy, you may start seeing more leads come your way.

Linking Out to Organic Sites Will Do More Harm Than Good

Some people believe that if you link out to other authority domains, when people click on them, they will never return.

While some people may navigate away, this is usually not the case. By linking to authority domains, you are actually increasing the SEO on your own site.

This is why it is important to link externally and internally to each of your posts.

However, you should always be wary of what sites you are linking to. They should be credible sites, and you never want to link to any competitors as that will definitely hurt your SEO (and your business overall!).

Follow This SEO Guide

Learning SEO is not easy, and it can take some time to set up the proper SEO on your own site. However, taking that time and effort will pay off in the long run.

However, not all of us have time to focus on SEO when we are trying to run a successful business as well. That’s when it is time to hire an SEO agency that can help you.

If you want some help with your SEO strategy, you can contact us at Zesty Marketing Agency. We are here to help you with all of your SEO needs as well as any other marketing needs you may need!