Tomorrow’s businesses are gaining an advantage with Human AI
Human AI is where we (humans) work collaboratively with artificial intelligence (AI) to give you an advantage over your competitors. Some agencies manage all of their marketing services manually using only people and other agencies try to automate everything. We use a combination of human and artificial intelligence to get you maximum results.
Artificial intelligence is the future
Data driven marketing is fast becoming vital to the modern business. Zesty Marketing knows the best way to leverage data in your marketing campaigns by putting artificial intelligence at the very core of our business. It not only allows us to keep our costs down but by investing in AI powered marketing you can grow, gain a competitive edge and stay ahead.
How Zesty Marketing use AI in our marketing services
To deliver affordable SEO we use artificial intelligence technology to learn how your competitors are ranked, and implement similar strategies to get you to the top. By knowing what your competitors are doing we can identify opportunities for high performing content and write articles that are more likely to perform. We also use data to identify opportunities for us to manually build links with relevant websites.
We scale our clients search engine marketing efficiently and intelligently using the leading artificial intelligence powered marketing technology for PPC management. We use it to optimise bid and budget management and budget distribution. Over 30 intelligent algorithms work to get the most out of your ad spend and increase clicks or conversions. Our data driven marketing approach takes into account data such as seasonality, day of week, time of day, location, ad platform, delivery device and in each intelligent bid and budget decision.
For social media management it is essential to create content that engages with your audience. We use AI to assist with copy for your posts based on the structure of tried and proven posts from your competitors and top social media agency posts. We also use technology to identify content in you blog posts and articles, to make relevant posts in line with your business.
Zesty Marketing scale your social media advertising success on Facebook and Instagram with A/B testing and artificial intelligence powered campaign improvements. Similar to our Google Ads management our software optimises your ads to minimise your cost per click, get maximum engagement, and increase conversions.
