Running a business successfully in the competitive world of today is a lot more difficult than one may assume. In addition to constantly being on the lookout for new and improved ways to attract customers, it is also imperative for you to stand out of the crowd with the solutions that you provide and how you interact with your customers and target audiences. Needless to say, being the ultimate platform to communicate with and engage your audiences, investing in small business web design is a great way to increase awareness and traction.

Interested in some small business web design tips to improve the overall look of your website and make it more functional? Read on to find out some of the greatest web design tips for small business owners that can help you get the results that you’re looking for!

1. Improve Website Speed

There are no second opinions about the importance of speed in the websites of today. Slow pages have not only been proven to be connected with the bounce rate of a website, but the speed of a website is also known to play a major role in lead generation and customer satisfaction.

Oftentimes, speed is also used as a metric to assess how much time and effort has been put into building the website, ultimately affecting the perspective of users regarding your brand or business. Additionally, speed is also one of the many factors that are taken into account by search engines when ranking websites. What this means is that prioritizing speed is not only one of the best small business website design tips because it will increase the chances of customer retention and satisfaction, but will also contribute to increased awareness by increasing the likelihood of your website appearing higher up in search engine result pages.

2. Write Useful Content

The content of your website plays an extremely important role in the success of your business. Since people are increasingly resorting to websites in order to learn more about the company or business that they are interested in, it is imperative for your website to feature content that is both pertinent and aligned with your brand image.

They say content is king and although it is very important that you are producing regular content for your website one thing that most people fail to take into consideration when it comes to the content is it’s relevance. Do not produce content for the sake of it and because you have read a blog that says you should post every week. Spend some time looking for phrases your customers are searching in Google, look to answer the questions your customers have, and make sure your content is useful for them. Only when you do this will your content pay dividends.

3. Focus on Simplicity

You’ve probably been on a website that was absolutely cluttered with content, links, ads, menus and images. And if you’re like most people, we’re guessing that you couldn’t wait to close the tab! With that said, the simplicity of a website has a lot to do with how your customers and target audience will react to it. The simpler and more straightforward the website, the easier it will be for your audiences to find the information that they need.

Focusing on simplicity of your website is, therefore, one of the best web design tips for small business owners for you to create a functional website that gets the message across without a problem.

4. Incorporate Interactivity

With the human element being given more preference than ever before, interactivity is one of the most important aspects of successful websites today. In addition to making your website easy for people to understand and engage with, it is also imperative for you to make it easy to navigate and make it convenient for users to browse through the information that you have available on the website. Additionally, should any user have difficulty finding what they are looking for, there should be obvious calls to action on your website to make it easier for users to easily access the information that they need.

5. Make Your Websites Mobile-Responsive

More people are now browsing the internet using their smartphones and mobile devices, making it crucial for you to make arrangements to ensure that your websites are fully functional and responsive on mobile devices. With as much as 52% of traffic of websites coming from mobile devices, there can’t be a better time than now for you to focusing on making your websites more mobile-responsive.

What’s important to note here is that themes and layouts of websites can be considerably different when being viewed on mobile, which is why it is crucial for you to factor in all individual aspects of your websites to ensure that you get the results that you need regardless of the device that your target audience is using to interact with your website.

While there are a lot of different aspects involved in designing a website, putting in effort in the right areas is bound to give you the results that you need. If you’re interested in a functional website, be sure to follow the small business website design tips mentioned above to maximize traction and success.